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TikTok Ads: Specs, Cost and an AI TikTok Ad Maker

A TikTok ad is a paid video TikTok places in the feed between posts; TikTok calls these In-Feed ads. TikTok's spec page asks for a 9:16 video of at least 540 x 960 px, up to 500 MB and up to 10 minutes long, and its budget page asks for a campaign daily budget above $50. Reviral makes the video itself: a 15-second 9:16 creator ad from your product photos, priced at 278 credits (~$3.47).

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  • 15-second vertical 9:16 creator ad from product photos
  • Free storyboard and spoken lines you can edit before rendering
  • Review, unboxing, problem-and-solution and faceless formats
  • Price shown before you render; no subscription

TikTok ad specs (In-Feed video ads)

TikTok lists two kinds of In-Feed ads: Spark Ads boost a post already on an account, Non-Spark Ads are uploaded straight into Ads Manager.

SpecValue
Vertical (recommended)9:16, at least 540 x 960 px
Horizontal16:9, at least 960 x 540 px
Square1:1, at least 640 x 640 px
File typesNon-Spark: .mp4, .mov, .mpeg, .3gp, .avi · Spark: .mp4 or .mov
File sizeNon-Spark: 500 MB or less
Video lengthNon-Spark: up to 10 minutes · Spark: no limit · ad review: 5 seconds minimum
Bitrate516 kbps or more
Brand nameOne line, up to 20 characters (10 in Chinese, Japanese or Korean)
Ad captionSpark: up to 4 lines shown, emojis included · Non-Spark: no clickable links, @ or hashtags
Safe zoneDepends on ad size, caption length and extra formats; TikTok publishes safe-zone files

Read from each site's own page on 21 October 2026: TikTok Ads Manager: Video ads specifications · TikTok Ads Manager: Ad review FAQ

How much do TikTok ads cost?

TikTok sets a minimum, not a price. Its budget help page says a campaign daily budget must exceed $50 and an ad group daily budget must exceed $20.

What you pay per view or click comes from TikTok's bidding, so TikTok does not publish one fixed price. The other cost is the video: on Reviral a 15-second TikTok ad costs 278 credits (~$3.47) to make, and the studio shows the exact charge before you render.

Read from each site's own page on 21 October 2026: TikTok Ads Manager: About budget

What Reviral makes for TikTok

The UGC studio renders 9:16 at the resolutions it lists as available, which matches TikTok's recommended vertical shape. Each clip is 15 seconds, well inside TikTok's 10-minute upload limit.

Keep your caption and button text clear of TikTok's right-hand button column and bottom caption strip. The free TikTok safe-zone tool shows those areas in pixels on a 1080 x 1920 frame.

Ways to use this tool

Spark-style creator review

A generated creator talks through your product in a handheld, phone-shot style that suits the TikTok feed.

Unboxing for TikTok Shop listings

Show the package opening and the product in hand, built from your listing photos.

Problem-and-solution hook

Open on the problem in the first seconds, then show the product fixing it before the 15 seconds end.

Faceless product reveal

No presenter: product motion and hands carry the ad when a face would distract.

How it works

  1. Step 1

    Add product photos

    One main photo plus up to four extra angles, or paste a product page link.

  2. Step 2

    Pick the hook and format

    Choose a hook, setting and format such as review or unboxing, or leave them on Auto.

  3. Step 3

    Edit the storyboard

    Read the free storyboard and spoken lines and change anything before you pay.

  4. Step 4

    Render 9:16 and upload

    Render the 15-second vertical clip, download it and upload it in TikTok Ads Manager.

Real examples

Click any example to play it. Every clip below is an existing Reviral render.

Honest creator review

Product-hit reveal

What it costs

A 15-second UGC ad at 720p costs 278 credits (~$3.47).

Changing the video's length, media type, or resolution can change the final price.

Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.

Frequently asked questions

How long should a TikTok ad be?
TikTok's ad review FAQ says video ads should run between 5 seconds and 10 minutes; shorter or longer ads are not approved. A Reviral TikTok ad is 15 seconds, short enough to land the hook and the product before people scroll.
How much does a TikTok ad campaign cost?
TikTok requires a campaign daily budget above $50 and an ad group daily budget above $20; the price per view comes from bidding. Making the 15-second video on Reviral costs 278 credits (~$3.47).
Is there a free AI TikTok ad editor with no watermark?
You can start free: Sign-up gives 100 free credits with no card. Videos from an account that has never paid carry a Reviral logo; buying any credit pack removes it. Reviral runs online in your browser but needs a sign-in, so there is no no-sign-up mode. The browser video editor lets you arrange clips and add text and captions without a render charge.
Can AI write my TikTok ad script?
Yes. Press Write my ad in the UGC studio and Reviral drafts the storyboard and the spoken lines from your product photos and facts. Drafting is free, and you can rewrite every line before you render.
What TikTok ad options are there?
TikTok's spec page covers two In-Feed options: Spark Ads, which boost a post already on a TikTok account and keep its caption, and Non-Spark Ads, which you upload in 9:16, 16:9 or 1:1. A Reviral video works for either: post it on your account, or upload it as a Non-Spark ad.
What are good TikTok ad ideas for a product?
Ideas that fit 15 seconds: an honest review, an unboxing, a problem-and-solution, a before-and-after, a quick tutorial or a faceless product reveal. Each is a ready format in Reviral's UGC studio.
Can I use an AI model in a TikTok ad?
Yes. Creator-led formats use a generated creator, and faceless formats need no presenter at all. A generated creator is advertising creative, not a real customer review, so follow TikTok's disclosure rules for your market.
How long does a TikTok ad review take?
TikTok says most ads are reviewed within 24 hours, sometimes longer. Editing the ad's creative or targeting location starts a new review.

Read from each site's own page on 21 October 2026: TikTok Ads Manager: Ad review FAQ

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