Reels try-on ad
Show clothing or accessories on a generated creator in a vertical try-on clip.
Instagram Ads: Reels Specs, Cost and AI Ad Maker
An Instagram ad is a paid image or video Meta shows in Instagram Feed, Stories or Reels. Meta's Ads Guide asks for Reels ads in 9:16 at 1440 x 2560 px, up to 15 minutes, with the top 14% and bottom 35% kept clear of text. Reviral makes a 15-second 9:16 Instagram ad from product photos for 278 credits (~$3.47).
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- 9:16 creator ad for Reels and Stories, 15 seconds
- Feed 4:5 and Story 9:16 ad images from a product link
- Free storyboard you can rewrite
- No subscription; price shown before you render
Instagram Reels ad specs
From Meta's Ads Guide for the Instagram Reels placement.
| Spec | Value |
|---|---|
| File type | MP4 or MOV |
| Ratio | 9:16 |
| Resolution | 1440 x 2560 px |
| File size | Up to 4 GB |
| Video length | 0 seconds to 15 minutes |
| Safe zone | Keep at least 14% at the top, 35% at the bottom and 6% on each side free of text, logos and key details |
| Primary text | 44 characters |
Read from each site's own page on 21 October 2026: Meta Ads Guide: Instagram Reels
Instagram Feed ad specs (video and image)
Meta's Feed specs for the same account.
| Spec | Value |
|---|---|
| Feed video | MP4, MOV or GIF · 9:16 at 1080 x 1920 px · up to 4 GB · 1 second to 60 minutes |
| Feed image | JPG or PNG · 4:5 at 1440 x 1800 px · up to 30 MB |
| Primary text (Feed) | 125 characters |
Read from each site's own page on 21 October 2026: Meta Ads Guide: Instagram Feed video · Meta Ads Guide: Instagram Feed image
How much do Instagram ads cost?
Instagram ads are bought through Meta, so Meta's pricing rules apply: start with at least $5 and run for more than six days, then let the objective, bid strategy and ad quality set the price.
There is no fixed Instagram price list. The video is the part you can price up front: a 15-second Instagram Reels ad made on Reviral costs 278 credits (~$3.47).
Read from each site's own page on 21 October 2026: Meta for Business: Facebook and Instagram ads pricing
What Reviral makes for Instagram
Reels and Stories: a 15-second 9:16 video from the UGC studio. Plan the hook and product in the middle of the frame, since Meta covers the top 14% and bottom 35% of a Reel.
Feed and Stories images: Image Ads exports Instagram feed 4:5 at 1080 x 1350 and Story 9:16 at 1080 x 1920 from a product link.
Ways to use this tool
Unboxing for Stories
A short vertical unboxing that fits between Stories.
Feed image with editable text
A 4:5 product image with your headline and offer set in the picture.
Before-and-after Reel
Two moments, one product, inside the 15-second clip.
How it works
Step 1
Upload the product
Add one main photo and up to four extra angles, or paste a product link.
Step 2
Pick a Reels-friendly format
Try-on, unboxing or before-and-after work well in 9:16.
Step 3
Edit before you pay
The storyboard and spoken lines are drafted free and fully editable.
Step 4
Render and post
Download the 9:16 clip and add it to your Reels or Stories ad in Meta Ads Manager.
Real examples
Click any example to play it. Every clip below is an existing Reviral render.
Virtual try-on showcase
Unboxing and try-on
What it costs
A 15-second UGC ad at 720p costs 278 credits (~$3.47).
Changing the video's length, media type, or resolution can change the final price.
Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.
Frequently asked questions
- What is an Instagram ad?
- An Instagram ad is a paid image or video that Meta places in Instagram Feed, Stories or Reels, bought through Meta and built to the specs in Meta's Ads Guide.
- Is there a free AI Instagram ad builder or editor with no watermark?
- Yes, you can start free online. Sign-up gives 100 free credits with no card. Videos from an account that has never paid carry a Reviral logo; buying any credit pack removes it. A sign-in is needed, so there is no no-sign-up option. Arrange clips and add captions in Reviral's browser editor with no render charge.
- How do I make an Instagram ad image from a photo?
- Paste your product link into Reviral Image Ads, pick a format, and it returns finished ad images in Instagram feed 4:5 (1080 x 1350) and Story 9:16 (1080 x 1920). Meta's Feed image spec is 4:5 at 1440 x 1800 px, JPG or PNG, up to 30 MB.
- How long can an Instagram video ad be?
- Meta accepts Reels ads from 0 seconds to 15 minutes and Feed video ads from 1 second to 60 minutes. Reviral Instagram ads are 15 seconds.
- How much does an Instagram video ad cost?
- Ad spend follows Meta's auction, with a suggested start of $5 or more over six-plus days. Making the 15-second video on Reviral costs 278 credits (~$3.47).
- What are Instagram video ad best practices?
- Use 9:16 for Reels and keep text out of the top 14%, the bottom 35% and 6% on each side, as Meta's Ads Guide asks. Keep Reels primary text to 44 characters and Feed text to 125.
- Where can I find Instagram video ad examples and templates?
- The examples on this page are real Reviral renders. Each format in the UGC studio, such as try-on, unboxing or before-and-after, works as a ready Instagram video ad template for your own product.
- How long does Instagram ad review take?
- Meta reviews Instagram and Facebook ads against its Advertising Standards; most ads are reviewed within 24 hours, and ads can be reviewed again after they go live.
Read from each site's own page on 21 October 2026: Meta Business Help: About ads in review
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