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LinkedIn Ads: Specs, Cost and an AI Video Ad Maker

A LinkedIn ad is a sponsored post bought in LinkedIn Campaign Manager. LinkedIn's spec page asks for an MP4 video from 3 seconds to 30 minutes, 75 KB to 500 MB, with 4:5 as the recommended ratio, and its minimum daily budget is $10. Reviral makes a 15-second LinkedIn video ad from product photos for 278 credits (~$3.47).

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  • 15-second video in 16:9 or 9:16
  • Landscape 1.91:1 ad images at 1200 x 628
  • Free storyboard for B2B product messages
  • Live price, no subscription

LinkedIn video ad specs

From LinkedIn's Marketing Solutions Help.

SpecValue
File formatMP4
File size75 KB to 500 MB
Video length3 seconds to 30 minutes (in-stream video ads up to 90 seconds)
Frame rateUnder 30 fps
16:9Recommended 1920 x 1080 or 1200 x 675 (min 640 x 360)
1:1360 x 360 to 1920 x 1920
4:5 (recommended ratio)Recommended 720 x 900 (360 x 450 to 1080 x 1350)
9:16Recommended 720 x 1280 (360 x 640 to 1080 x 1920)
Intro textUp to 150 characters to avoid truncation (3,000 maximum)
HeadlineUp to 70 characters to avoid truncation (200 maximum)

Read from each site's own page on 21 October 2026: LinkedIn Help: Video ads specifications

LinkedIn single image ad specs

LinkedIn's image ad specs.

SpecValue
File typeJPG, PNG or GIF (animated GIF up to 250 frames)
File size5 MB
Horizontal 1.91:11200 x 628 px
Square 1:11200 x 1200 px
Vertical 4:5720 x 900 px

Read from each site's own page on 21 October 2026: LinkedIn Help: Single image ads specifications

How much do LinkedIn ads cost?

LinkedIn's minimum daily budget is $10 for any ad format, and new campaigns need a lifetime budget of at least $100. The price of each impression or click is set in LinkedIn's ad auction.

The video is a one-off cost: a 15-second LinkedIn video ad made on Reviral costs 278 credits (~$3.47).

Read from each site's own page on 21 October 2026: LinkedIn Ads: Making the most of your budget

What Reviral makes for LinkedIn

The UGC studio renders 16:9, a LinkedIn recommended landscape size, or 9:16 for mobile placements. A 15-second clip is far inside LinkedIn's 3-second to 30-minute range.

For image ads, Image Ads exports landscape 1.91:1 at 1200 x 628, the same size LinkedIn recommends for horizontal single image ads.

Ways to use this tool

Product demo for B2B buyers

Show what the product does in one clear 15-second clip.

Founder-style explainer

A generated presenter explains the problem your product solves.

Landscape image ad

A 1200 x 628 product image with your headline in the picture.

Tutorial walk-through

One task, shown start to finish.

How it works

  1. Step 1

    Bring the product facts

    Upload product photos or screenshots and the claims you can back up.

  2. Step 2

    Pick 16:9

    Landscape suits LinkedIn's feed and in-stream placements.

  3. Step 3

    Tighten the script

    Edit the free storyboard so the message fits a professional audience.

  4. Step 4

    Upload in Campaign Manager

    Add a headline of up to 70 characters and intro text of up to 150.

Real examples

Click any example to play it. Every clip below is an existing Reviral render.

LED face-mask product ad

Problem-and-solution ad

What it costs

A 15-second UGC ad at 720p costs 278 credits (~$3.47).

Changing the video's length, media type, or resolution can change the final price.

Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.

Frequently asked questions

What are LinkedIn ad image specs and best practices?
LinkedIn takes JPG, PNG or GIF up to 5 MB, at 1200 x 628 (1.91:1), 1200 x 1200 (1:1) or 720 x 900 (4:5). Keep intro text under 150 characters and the headline under 70 so neither is cut off.
How long should a LinkedIn video ad be?
LinkedIn accepts video ads from 3 seconds to 30 minutes, and in-stream video ads up to 90 seconds. Reviral LinkedIn ads are 15 seconds.
Can AI write a LinkedIn ad script?
Yes. Reviral drafts a storyboard and spoken lines from your product photos and facts for free, and you edit every word before rendering. Keep the post text within LinkedIn's 150-character intro and 70-character headline.
How much do LinkedIn ads cost?
At least $10 a day for any format, and at least $100 lifetime for a new campaign; the auction sets the price per result. Making a 15-second video ad on Reviral costs 278 credits (~$3.47).

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