Full-screen product reveal
The product hits the screen in the first seconds, made for fast swipes.
Snapchat Ads: Specs, Cost and an AI Video Ad Maker
A Snapchat ad is a full-screen vertical image or video shown between Stories and in Spotlight. Snapchat's spec page asks for 1080 x 1920 px at 9:16, MP4 or MOV up to 1 GB, at least 3 seconds long, and Snapchat's minimum spend is $5 a day. Reviral makes a 15-second 9:16 Snapchat video ad from product photos for 278 credits (~$3.47).
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- Full-screen 9:16 video ad, 15 seconds
- Free storyboard and spoken lines
- Creator-led or faceless formats
- Price shown before you render
Snapchat single image or video ad specs
From Snapchat Business Help. Snapchat's own pages differ on the upper length limit, so both figures are shown.
| Spec | Value |
|---|---|
| Canvas | 1080 x 1920 px, 9:16 |
| Video length | 3 seconds minimum (shorter videos loop); spec page: up to 30 minutes if 1 GB or less; ad page: up to 3 minutes, 3-5 seconds recommended |
| File format | Video .mp4 or .mov, H.264 · image .jpg or .png |
| File size | Video 1 GB or less · image 5 MB |
| Audio | 2 channels, -16 LUFS, PCM or AAC, 192 kbps minimum, 16 or 24 bit |
| Image minimum | 720 x 1280 px (shown as a 5-second video) |
| Brand name | Up to 32 characters, must be the paying advertiser |
| Headline | Up to 34 characters, different from the brand name |
Read from each site's own page on 21 October 2026: Snapchat Business Help: Single Image or Video specifications · Snapchat Business Help: About Single Image or Video ads
How much do Snapchat ads cost?
Snapchat's minimum spend is $5 a day, and Snapchat recommends $20 to $50 a day so an ad finishes its exploration phase, which typically takes 4 days or more.
Beyond that, Snapchat says cost depends on how much you choose to invest. Making a 15-second Snapchat video ad on Reviral costs 278 credits (~$3.47).
Read from each site's own page on 21 October 2026: Snapchat for Business: Ads pricing
What Reviral makes for Snapchat
The UGC studio renders full-screen 9:16 video, the only shape Snapchat's single image or video ads use. A 15-second clip is within the 3-second to 3-minute range on Snapchat's ad page.
Snapchat recommends 3 to 5 seconds for video, so put the product and the hook in the opening seconds of the storyboard.
Ways to use this tool
Creator selfie review
A handheld, front-camera style review that feels native to Snapchat.
Faceless hands-only demo
Hands and product only, no presenter.
Unboxing
Open the package and show the product in one vertical clip.
How it works
Step 1
Add product photos
One main photo plus up to four extra angles, or a product link.
Step 2
Pick a fast hook
Front-load the product for Snapchat's 3-5 second tip.
Step 3
Edit the free storyboard
Rewrite any spoken line before you render.
Step 4
Upload in Snapchat Ads Manager
Add a brand name of up to 32 characters and a headline of up to 34.
Real examples
Click any example to play it. Every clip below is an existing Reviral render.
Honest creator review
Impact product reveal
What it costs
A 15-second UGC ad at 720p costs 278 credits (~$3.47).
Changing the video's length, media type, or resolution can change the final price.
Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.
Frequently asked questions
- What are Snapchat ad best practices?
- Snapchat recommends 3 to 5 seconds for video, a full-screen 1080 x 1920 canvas, balanced 2-channel audio at -16 LUFS, a brand name that matches the paying advertiser, and a headline of up to 34 characters.
- How long should a Snapchat ad be?
- Snapchat's ad page says single image or video ads can run up to 3 minutes and recommends 3 to 5 seconds for video; anything under 3 seconds loops. Reviral Snapchat ads are 15 seconds.
- What are Snapchat video ad specs?
- 1080 x 1920 px at 9:16, .mp4 or .mov with H.264, 1 GB or less, and audio in 2 channels with PCM or AAC at 192 kbps or more.
- Is there a free AI Snapchat video ad maker?
- Yes, online. Add product photos, pick a format and Reviral writes and renders a 15-second 9:16 video ad. Sign-up gives 100 free credits with no card. Videos from an account that has never paid carry a Reviral logo; buying any credit pack removes it.
- Are there Snapchat ad templates?
- Reviral's formats work as Snapchat ad templates: review, unboxing, problem-and-solution, try-on and faceless reveals, each rendered full-screen in 9:16 from your product.
- What are good Snapchat ad ideas and examples?
- Ideas that work full-screen: a selfie-style review, a fast product reveal, a hands-only demo or an unboxing. The two examples on this page are real Reviral renders.
More in AI Video Ads
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