Video Ad Ideas: 20 Hooks, Places and Formats
The fastest way to get video ad ideas is to combine three choices: a hook for the first two seconds, a place to film it, and a story format for the rest. Reviral's UGC studio offers 9 hooks, 16 settings and 17 formats to mix, and one 15-second ad from any mix costs 278 credits (~$3.47).
- 100
- free credits at sign-up
- $0
- subscription needed
Hooks for the first two seconds
Interview: an off-camera voice fires a surprise question. Random Object Mic: the creator grabs a random object as a microphone. Close-up tilt: an alluring close-up that tilts up to the face. Product Hit, Product Crash and Product Dodge: the product flies or falls into frame. Camera Bump: the camera gets knocked. Epic Fail: someone wipes out, cut to a calm creator. Blizzard: snow indoors.
Places that change the mood
Everyday: kitchen counter, bathroom vanity, bedroom, living room, home office desk, parked car, mirror selfie, walk and talk, nature, gym. Stunt: airplane wing, skyscraper rooftop, volcano rim, moving car roof, train roof, and a tiny reviewer next to a giant product.
Ideas by product type
Food and drink: Unboxing ASMR in the kitchen, or a review with the Interview hook. Beauty: Get Ready With Me at the bathroom vanity, or Before & After. Fashion: Virtual Try-On at the mirror. Gadgets: Secret Hack Reveal or This Gadget Saved Me at the desk. Fitness: a Demo on the gym floor.
What one idea costs to make
Every mix renders as a 15-second clip for 278 credits (~$3.47) at 720p, and the storyboard is written free so you can read the idea before paying. Sign-up gives 100 free credits with no card, and the exact charge shows before anything renders.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
Reviral · live price
Read from Reviral's live prices each time this page loads.
| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
Frequently asked questions
What are good video ad ideas for an app?+
Problem → Solution with a screenshot as the main photo, a Secret Hack Reveal of one feature, or an Interview hook where someone asks how you did something and the answer is the app.
How do I test several video ad ideas cheaply?+
Keep the product and script the same and change one choice at a time, such as the hook. The storyboard for each version is free; only the renders you keep need credits.
Which video ad idea works best?+
There is no single winner; it depends on the product and the audience. Hooks that show the product in the first two seconds are the safest start.
Price shown before you render
Try an idea
New accounts get 100 free credits, no card needed. Credit packs never expire.
Try an ideaBy Wilson Sik Founder, Reviral Last updated