UGC Contract Template: Key Clauses
A UGC contract should cover deliverables, usage rights, paid-ad and whitelisting rights, revisions, payment, exclusivity and ad disclosure. It follows two law firms' guides; not legal advice.
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Clauses to include
Deliverables: number of videos or photos, length, format and aspect ratio, and delivery dates. Revisions: how many rounds are included, usually one or two. Usage rights: the channels (organic social, paid ads, website, email, print, TV), the length of the licence (30 days, 90 days, 12 months or perpetual), the territory, and whether the brand may edit the content.
Whitelisting: whether the brand may run paid ads through the creator's own account, priced separately. Payment: a flat fee per deliverable, a monthly retainer or a mix, and when it is paid. Exclusivity, approval rights and who is liable if something goes wrong close the list.
Read from each site's own page on 21 October 2026: Agarunov Law: UGC creator contract guide, Sprintlaw: UGC creator agreements, key clauses.
The disclosure clause
If the creator posts the content on their own account, the FTC's guidance for influencers says to disclose any financial, employment, personal or family relationship with the brand, including getting a free product. Put that duty in the contract.
Read from each site's own page on 21 October 2026: FTC: Disclosures 101 for social media influencers.
When there is no creator to contract
An AI UGC ad needs no creator agreement for the video itself: reviral's terms say you own the videos you generate. A 15-second ad from your product photos costs 278 credits (~$3.47). If you upload a real person's face, get their written permission first.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
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| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
Frequently asked questions
What goes in a UGC brief template?+
The product and its one main benefit, the audience, the format (review, unboxing, tutorial), the hook idea, must-say and must-not-say lines, the length and shape, and the delivery date. The UGC studio's free storyboard is a ready brief: every beat has an action and a spoken line.
Is there a UGC script template?+
Hook line, one proof moment, one honest detail, then the call to action, each with what the viewer sees. Press Write my ad — free in the UGC studio to get one written for your product.
What is a good app UGC script template?+
Open on the annoyance the app removes, show one screen that fixes it, say one result in numbers if you have it, and end with the download prompt.
Who owns UGC made under a contract?+
Whatever the contract says: the creator often keeps ownership and licenses use to the brand for set channels and a set time. Spell it out in the usage-rights clause.
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Get a free storyboardBy Wilson Sik Founder, Reviral Last updated