What Is a UGC Video? Formats and Cost
A UGC video is a short clip that looks filmed by a customer on a phone, usually one person talking to the camera about a product. Brands use them in paid social ads because they feel like a recommendation; Reviral makes a 15-second one from product photos for 278 credits (~$3.47).
- 100
- free credits at sign-up
- $0
- subscription needed
The five common UGC video formats
Review: a first impression and one result. Testimonial: a longer personal story. Unboxing: opening the package and first use. Problem and solution: the annoyance, then the fix. Faceless: hands and product only, no face.
How long a UGC video is
Most run 15 to 60 seconds. Fifteen seconds fits one hook, one proof moment and the product name, which is the length the UGC studio renders today.
What a UGC video costs
Made with AI on Reviral, a 15-second UGC video costs 278 credits (~$3.47) at 720p, and the storyboard is free to read and edit first. Videos from an account that has never paid carry a small Reviral logo; buying any credit pack removes it.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
Reviral · live price
Read from Reviral's live prices each time this page loads.
| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
On this site
Examples made with Reviral
Each example below was made with Reviral; no stock media.
UGC review video (still from the video)
Frequently asked questions
Is a UGC video an ad?+
It can be either. A customer's own post is organic UGC; the same style used in a paid placement is a UGC ad.
Who makes UGC videos?+
Customers, hired UGC creators, or now AI tools that generate the creator and scene from product photos.
What makes a good UGC video?+
A hook in the first two seconds, a specific result instead of praise, and natural, spoken wording. The UGC portfolio examples guide shows each format.
Price shown before you render
Make a UGC video
New accounts get 100 free credits, no card needed. Credit packs never expire.
Make a UGC videoBy Wilson Sik Founder, Reviral Last updated