What Does UGC Stand For? User-Generated Content
UGC stands for user-generated content: posts, photos, reviews and videos made by ordinary people rather than by a brand. In marketing, UGC also names a style of ad that looks customer-made, and UGC creators are people paid to film that style for brands.
- 100
- free credits at sign-up
- $0
- subscription needed
Three ways the word is used
1. On social platforms: anything users post, from a comment to a video. 2. In marketing: customer reviews, photos and videos a brand reposts with permission. 3. In advertising: paid ads made to look like that content, often filmed by a hired UGC creator on a phone.
When people say a UGC ad, they almost always mean the third: a creator talking to camera about a product, handheld, in an everyday room.
UGC made with AI
Reviral's UGC studio makes the third kind from your product photos: a generated creator, a setting and spoken lines, 15 seconds in 9:16 or 16:9, for 278 credits (~$3.47) at 720p. Sign-up gives 100 free credits with no card, and the exact charge shows before anything renders.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
Reviral · live price
Read from Reviral's live prices each time this page loads.
| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
Frequently asked questions
What does UGC stand for in marketing?+
User-generated content: customer-made posts and videos, and the ads that copy their look.
What does UGC mean on TikTok and Instagram?+
Videos that look made by a regular user rather than a brand, usually handheld, talking straight to the camera.
What is a UGC creator?+
A person brands pay to film UGC style videos about their products, which the brand then uses in ads or on its pages.
Price shown before you render
Make a UGC video
New accounts get 100 free credits, no card needed. Credit packs never expire.
Make a UGC videoBy Wilson Sik Founder, Reviral Last updated