How do I make a Reels ad?

Make a vertical 9:16 video that opens on a hook in the first second. In the UGC studio add product photos, pick a format, edit the free storyboard and render 15 seconds for 278 credits (~$3.47) at 720p.

How do I run ads on Reels?

In Meta Ads Manager, set the placements at the ad set level and include the Reels placements for Instagram and Facebook, then upload the 9:16 video.

Can I use a reel I posted as an ad?

Yes. Open the reel on your Instagram profile, tap Boost, and choose a goal, audience, budget and duration. The reel must be 90 seconds or less, 9:16, with no licensed music, and not already shared to Facebook.

How do creators get ads on their reels?

Through Facebook Content Monetization, which is invite-only; ads can play before, during or after a creator's public reels. The separate Ads on Reels program ended on 31 August 2025.

Do Facebook Reels ads still work?

Yes. Facebook Reels is a placement in Ads Manager; post-loop ads stopped in November 2025, and overlay ads still deliver to the Reels placement.

Reels Ads: Make, Boost and Run Ads on Reels

Reels ads are video ads shown between reels on Instagram and Facebook; you run them by choosing the Reels placement in Meta Ads Manager or by boosting a reel you already posted. Reviral makes the ad itself, a 15-second 9:16 video from your product photos, for 278 credits (~$3.47) at 720p.

Make a Reels ad Browse all AI video tools

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Run: the Reels placement in Ads Manager
Boost: reels of 90 seconds or less, 9:16
Earn: Meta's invite-only Content Monetization
Make the ad: 15 seconds, 9:16, from photos

Three ways ads and Reels meet

Run an ad: in Meta Ads Manager choose the Reels placements at the ad set level; Instagram Reels ads appear in the Reels tab between other reels and can be up to 15 minutes, full-screen vertical. Boost a reel: open the reel on your profile, tap Boost, then pick a goal, audience, budget and duration. Earn from ads as a creator: Meta's old Ads on Reels program ended on 31 August 2025 and now lives inside Facebook Content Monetization, which is invite-only.

Read from each site's own page on 21 October 2026: Meta Business Help: About ads on Reels · Meta Business Help: Create Instagram Reels ads · Instagram Help: Boost an Instagram reel · Meta Business Help: Facebook Content Monetization for creators

Rules for boosting a reel

Rule	Instagram's value
Length	90 seconds or less
Shape	Full-screen vertical 9:16
Music	No licensed music
Already shared to Facebook	Cannot be boosted
Where it shows	Reels tab, Explore, Feed and Stories

Read from each site's own page on 21 October 2026: Instagram Help: Boost an Instagram reel

Making a Reels ad people watch

Meta recommends 9:16 vertical video for Reels and may fit other sizes with templates. A 15-second Reviral ad covers a hook, one proof moment and the product name; the storyboard is written free so you can test three hooks before rendering one.

On Facebook Reels, post-loop ads stopped in November 2025; ads still reach the Reels placement as overlay ads.

Read from each site's own page on 21 October 2026: Meta Business Help: Creative optimizations for Reels ads · Meta Business Help: About ads on Reels

Ways to use this tool

Launch ad for the Reels tab

A creator names the product in the first second.

A reel worth boosting

A 15-second 9:16 ad well under the 90-second boost limit.

Shop product ads

Unboxing or try-on from your listing photos.

Hook tests

Three hooks from the same photos, one render each.

How it works

Step 1
Open the UGC studio at 9:16
The Try button opens it vertical.
Step 2
Add product photos
One main photo plus up to four angles.
Step 3
Write the hook
Free storyboard, every line editable.
Step 4
Render, then run or boost
Upload in Ads Manager or post and boost.

Real examples

Click any example to play it. Every clip below is an existing Reviral render.

Virtual try-on ad, made in the UGC studio

Selfie-style instant noodle review, 9:16

What it costs

A 15-second UGC ad at 720p costs 278 credits (~$3.47).

Changing the video's length, media type, or resolution can change the final price.

Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.

Frequently asked questions

How do I make a Reels ad?: Make a vertical 9:16 video that opens on a hook in the first second. In the UGC studio add product photos, pick a format, edit the free storyboard and render 15 seconds for 278 credits (~$3.47) at 720p.
How do I run ads on Reels?: In Meta Ads Manager, set the placements at the ad set level and include the Reels placements for Instagram and Facebook, then upload the 9:16 video.
Can I use a reel I posted as an ad?: Yes. Open the reel on your Instagram profile, tap Boost, and choose a goal, audience, budget and duration. The reel must be 90 seconds or less, 9:16, with no licensed music, and not already shared to Facebook.
How do creators get ads on their reels?: Through Facebook Content Monetization, which is invite-only; ads can play before, during or after a creator's public reels. The separate Ads on Reels program ended on 31 August 2025.
Do Facebook Reels ads still work?: Yes. Facebook Reels is a placement in Ads Manager; post-loop ads stopped in November 2025, and overlay ads still deliver to the Reels placement.

Read from each site's own page on 21 October 2026: Meta Business Help: Content Monetization ads for reels