15-second product Reel
A creator-style review that names the product inside the first beat.
Instagram Video Length: Reels, Feed and Ad Limits
Instagram Reels can be up to 3 minutes long, a limit Instagram raised from 90 seconds in January 2025. Meta's ad spec pages allow Reels ads up to 15 minutes and Instagram feed video ads up to 60 minutes, all vertical 9:16. Reviral makes a 15-second 9:16 video that fits every one of these for 278 credits (~$3.47).
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- Reels upload limit: 3 minutes (since January 2025)
- Meta's ad limits for Reels and feed placements
- 15-second 9:16 video made from product photos
- Free storyboard before you pay
Instagram video length by placement
| Placement | Length | Shape |
|---|---|---|
| Reels (posted) | Up to 3 minutes (90 seconds before January 2025) | 9:16 |
| Reels ad | 0 seconds to 15 minutes | 9:16, 1440 x 2560 |
| Feed video ad | 1 second to 60 minutes | 9:16, 1080 x 1920 |
Read from each site's own page on 21 October 2026: Social Media Today: Instagram expands Reels to 3 minutes (18 Jan 2025) · Meta Ads Guide: Instagram Reels · Meta Ads Guide: Instagram Feed video
The length that usually works
The limits are long, but a Reel is judged in its first seconds. A 15-second cut gives room for a hook, one proof shot and the product name.
For Reels ads Meta asks you to keep the top 14% and bottom 35% of the frame free of text and logos, so captions sit in the middle band.
Read from each site's own page on 21 October 2026: Meta Ads Guide: Instagram Reels
Ways to use this tool
Reels ad version
The same clip uploaded in Ads Manager as a Reels placement.
Feed video ad
The 9:16 file also runs in the feed placement.
Story cut
Trim the clip in the free browser editor for a shorter Story.
How it works
Step 1
Open the UGC studio at 9:16
The Try button opens it with the vertical aspect set.
Step 2
Add product photos
One main photo plus up to four angles, or a product link.
Step 3
Edit the storyboard
Change the hook and spoken lines for free.
Step 4
Render and post
Render the 15-second clip and upload it to Instagram.
Real examples
Click any example to play it. Every clip below is an existing Reviral render.
15-second review Reel
Virtual try-on Reel
What it costs
A 15-second UGC ad at 720p costs 278 credits (~$3.47).
Changing the video's length, media type, or resolution can change the final price.
Prices checked 21 October 2026. Dollar figures use the $4.99 Mini Pack rate. Cached for up to 1 hour.
Frequently asked questions
- What is the maximum Instagram video length?
- For Reels it is 3 minutes. For ads, Meta's spec pages allow up to 15 minutes in Reels and up to 60 minutes in the feed.
- Is there an Instagram video template?
- Yes, in effect: the UGC studio's review, unboxing, problem-and-solution and faceless formats each give a ready 15-second shot order in 9:16 with spoken lines you can edit.
- How much does a 15-second Instagram video cost to make?
- It costs 278 credits (~$3.47). Videos from an account that has never paid carry a small Reviral logo; buying any credit pack removes it.
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