compare format · 3:4
Us vs Them ad generator
A Us vs Them ad gives an honest contrast between two states or choices a defined visual structure instead of starting from a blank canvas. Choose the format on Reviral, supply your product and approved claims, then review the words and product before export.
Make this ad on ReviralWhat this format is
Us vs Them is one of Reviral's 40 real static-ad formats. It defaults to a 3:4 canvas and belongs to the compare goal group. Its defined word slots are our label, their label, strength 1, weakness 1, strength 2, weakness 2, strength 3, weakness 3, strength 4, weakness 4, strength 5, and weakness 5. Each slot has its own length limit and placement, so the message is planned with the composition rather than added as an afterthought. When the product appears, Reviral uses the supplied product as the reference and runs its product-lock check.
When it can help conversion
This format is most useful when the audience is already comparing options and the differences can be stated fairly. It cannot make an unsupported promise true, so the strongest version uses one clear idea, proof the buyer can verify, and words that match the product page. The product-lock check protects the supplied product reference; it does not validate marketing claims for you.
The words this format uses
Every slot below comes directly from the live format definition. “Editable layer” means you can change the words without regenerating the background. “Baked into visual” means the lettering is part of a native note, interface, or photographed treatment.
| Text slot | Treatment | Limit | Position |
|---|---|---|---|
| Our label | Editable layer | 28 characters | right header |
| Their label | Editable layer | 34 characters | left header |
| Strength 1 | Editable layer | 34 characters | right row 1 |
| Weakness 1 | Editable layer | 34 characters | left row 1 |
| Strength 2 | Editable layer | 34 characters | right row 2 |
| Weakness 2 | Editable layer | 34 characters | left row 2 |
| Strength 3 | Editable layer | 34 characters | right row 3 |
| Weakness 3 | Editable layer | 34 characters | left row 3 |
| Strength 4 | Editable layer | 34 characters | right row 4 |
| Weakness 4 | Editable layer | 34 characters | left row 4 |
| Strength 5 | Editable layer | 34 characters | right row 5 |
| Weakness 5 | Editable layer | 34 characters | left row 5 |
Frequently asked questions
What is a us vs them ad?
It is a 3:4 static-ad composition that presents an honest contrast between two states or choices. Its defined word slots are our label, their label, strength 1, weakness 1, strength 2, weakness 2, strength 3, weakness 3, strength 4, weakness 4, strength 5, and weakness 5. Each slot has its own length limit and placement, so the message is planned with the composition rather than added as an afterthought.
Can I edit the words in a us vs them ad?
Our label, Their label, Strength 1, Weakness 1, Strength 2, Weakness 2, Strength 3, Weakness 3, Strength 4, Weakness 4, Strength 5, Weakness 5 stay in an editable words layer. No defined word slot is baked into the visual.
When should I use a us vs them ad?
Use it when the audience is already comparing options and the differences can be stated fairly. Keep every claim specific, supportable, and consistent with the destination page.