Amazon Ads for Beginners: Types, Cost, Creative
Amazon ads for beginners start with Sponsored Products: pay-per-click ads for one listing, no upfront fee, from a recommended $10 a day in the US. Reviral makes the creative: a 15-second product video for 278 credits (~$3.47) or Amazon-size 1:1 images for 3 credits (~$0.04) each.
- 100
- free credits at sign-up
- $0
- subscription needed
Amazon's ad types, in the order beginners use them
| Ad type | What it is | Who can use it |
|---|---|---|
| Sponsored Products | Cost-per-click ads for single listings, on Amazon and select apps and sites | Professional sellers, vendors, book vendors, KDP authors, agencies |
| Sponsored Brands | Video, image or collection ads, for example at the top of search results | Sellers with a brand in Amazon Brand Registry |
| Display ads | What Amazon used to call Sponsored Display, now part of its display ads offering | Sellers with a brand in Brand Registry |
Read from each site's own page on 21 October 2026: Amazon Ads: Sponsored Products, Amazon Ads: Sponsored Brands, Amazon: Advertising for sellers, Amazon Ads: Sponsored Display.
How much Amazon ads cost to start
Sponsored Products have no monthly or upfront fees: you bid the most you will pay when a shopper clicks. Amazon's getting-started guide recommends a minimum daily budget of $10 in the US for a first campaign, and a daily budget is averaged over the month, so one day can spend up to 25% more, $12.50 on a $10 budget. New sellers can earn up to $1,000 in ad credits by launching Sponsored Products within 30 days, in select marketplaces.
Read from each site's own page on 21 October 2026: Amazon Ads: Sponsored Products, Amazon Ads: Getting started guide for sponsored ads, Amazon Ads: Sponsored Products budget basics.
The creative Amazon ads need
A Sponsored Brands video runs 6 to 45 seconds, with 20 seconds or less highly recommended, and starts without sound. Amazon's spec sheet lists 16:9 at 1280 x 720 or 1920 x 1080, up to 500 MB, .MP4 or .MOV; its getting-started guide also lists vertical 9:16.
Reviral makes a 15-second product video from your listing photos in 16:9 or 9:16, inside the 20-second advice, for 278 credits (~$3.47) at 720p. Image Ads makes Amazon 1:1 pictures at 1080 x 1080 with the product kept inside a 5% margin, for 3 credits (~$0.04) each.
Read from each site's own page on 21 October 2026: Amazon Ads: Sponsored Brands video ad specs, Amazon Ads: Get started with Sponsored Brands video.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
Reviral · live price
Read from Reviral's live prices each time this page loads.
| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
Starting ads on other platforms
Instagram: switch to a professional account; you must be over 16. YouTube: Google says its ads work for almost any budget and you choose a daily or campaign total budget. LinkedIn: a $10 minimum daily budget for any ad format and $100 minimum lifetime budget for new campaigns. Pinterest: Performance+ campaigns have no minimum budget.
Read from each site's own page on 21 October 2026: Instagram Help: Boosting content or managing ads, YouTube Advertising: Questions and answers, LinkedIn Ads: Making the most of your budget, Pinterest Business: Performance+.
Frequently asked questions
How much do Amazon ads cost?+
You pay per click, up to the bid you set, with no monthly or upfront fee. Amazon recommends at least $10 a day in the US for a first Sponsored Products campaign; a single day can run up to 25% over the daily budget.
What are Amazon creative ads?+
Ads that carry your own creative: Sponsored Brands videos, images and collections, and display ads. A 15-second Reviral product video in 16:9 costs 278 credits (~$3.47) at 720p, and Amazon-size 1:1 images cost 3 credits (~$0.04) each.
How do I start Instagram ads as a beginner?+
Switch your account to a professional account, which needs you to be over 16, then boost a post or build the ad in Meta Ads Manager.
How do I start LinkedIn ads as a beginner?+
Plan for LinkedIn's minimums: $10 a day for any ad format and $100 lifetime for a new campaign.
How do I start Pinterest ads as a beginner?+
A Performance+ campaign has no minimum budget, and Pinterest recommends 6 to 15 seconds for a video ad in square or vertical shape.
How do I start YouTube ads as a beginner?+
Google says YouTube ads work for almost any budget; you set a daily budget or a total budget for the whole campaign.
Price shown before you render
Make an Amazon video ad
New accounts get 100 free credits, no card needed. Credit packs never expire.
Make an Amazon video adLast updated: October 21, 2026