Google Ad Cost: Budgets, Bids and Ad Prices
Google Ads has no fixed price: Google's help page says a campaign can spend up to twice its average daily budget in one day and no more than 30.4 times it in a month. On Reviral the ad itself costs 278 credits (~$3.47) for a 15-second video or 3 credits (~$0.04) per display image.
- 100
- free credits at sign-up
- $0
- subscription needed
How Google charges for ads
Google publishes rules, not a price list. These are the rules from its own help pages.
| Rule | What Google says |
|---|---|
| Minimum budget | No minimum; Google suggests $5 to $50 a day for new advertisers |
| Busy days | A campaign can spend up to twice its average daily budget on one day |
| Monthly cap | No more than 30.4 times the average daily budget in a month |
| Monthly budget to daily | Divide the monthly amount by 30.4 |
| Price per click | With a maximum bid you never pay more than that bid for a click |
Read from each site's own page on 21 October 2026: Google Ads Help: Spending limits for average daily budget, Google Ads Help: About average daily budgets, Google Ads Help: What's online marketing?, Google: Bidding in Google Ads.
What the ad itself costs to make
The media budget pays Google; the video or image is a separate cost. On Reviral a 15-second creator-style video ad for YouTube and other Google video placements costs 278 credits (~$3.47), and a finished display image from one of 40 ad templates costs 3 credits (~$0.04).
Sign-up gives 100 free credits with no card, and the exact charge shows before anything renders. The storyboard and spoken lines of a video ad are written free, so you can read the script before paying for a render.
Live price
What it costs on Reviral, live price
Dollar prices are at the $4.99 Mini Pack rate ($4.99 for 400 credits).
Reviral · live price
Read from Reviral's live prices each time this page loads.
| Clip | Credits | Dollars |
|---|---|---|
| UGC studio clip, 15 s at 720p | 278 credits | $3.47 |
New accounts get 100 free credits, no card needed. The exact price is on the button before you render.
Google ad examples, templates and scripts
Image Ads makes display pictures at 300 x 250 and landscape 1200 x 628, plus square and vertical sizes, from one product photo. Each template is a tested layout, such as a headline card, an offer burst or a review quote.
For video, the UGC studio writes the hook and spoken lines for you and lets you edit every line, so the same tool works as a Google ad script generator and a Google video ad maker.
On this site
Examples made with Reviral
Each example below was made with Reviral; no stock media.
Headline template (Road Running Shoes)
15-second creator review video (still from the video)
Frequently asked questions
How much do Google Ads cost per month?+
It depends on the daily budget you pick. Google's limit is 30.4 times your average daily budget in a month, so a $10-a-day budget tops out at $304 for the month, even though a single day can reach $20.
Is there a minimum spend for Google Ads?+
No. Google's help page says Google Ads doesn't require a minimum budget and suggests new advertisers start with $5 to $50 per day.
Can AI make a Google ad for me?+
Yes. Reviral's UGC studio turns product photos into a 15-second video ad for 278 credits (~$3.47), and Image Ads turns one product photo into display images for 3 credits (~$0.04) each. You download the finished file and upload it in Google Ads.
Can it write the Google ad script?+
Yes. The UGC studio drafts a hook and spoken lines for free from your product details, and you can rewrite any line before you render the video.
Where can I see Google ad examples and templates?+
The banner ad examples guide shows finished display layouts made with Reviral's 40 Image Ads templates, each with its product and size, and the commercial examples guide shows video ads.
Price shown before you render
Make a Google video ad
New accounts get 100 free credits, no card needed. Credit packs never expire.
Make a Google video adBy Wilson Sik Founder, Reviral Last updated